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Bea Leung

VP, MEDIA DIRECTOR

Information Technology and Services

New York, NY

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Description

A professional with a well-rounded background that delivers strong results. Worked in a great variety of client businesses and have a proven track record of solidifying client relationships and new business wins. Strategic, analytical, creative, charismatic, multi-faceted, resourceful and possess recognized leadership skills

Skills

Professional Credentials

No Credentials

Experience

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VP, MEDIA DIRECTOR

Langland

05/2019 - 10/2020

• Lead and advance the agency's global best practices in media & connections planning and implementation > Expand the agency's media

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VP, PAID MEDIA

Laundry Service

01/2018 - 01/2019

• Expanded and led the agency's core media offerings from social and search to integrated communications planning and implementation across

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FULL TIME MEDIA CONSULTANT

Media Storm

10/2015 - 12/2017

• Integrated media planning and implementation on Celebrity Cruises > Developed and managed U.S. and Canadian regional efforts across

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GROUP MEDIA DIRECTOR

McKinney

05/2012 - 09/2015

• Led and responsible for all media output and outcome of traditional, digital display, video, social, search, native, influencer marketing,

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INDEPENDENT CONSULTANT

Planet Pentia Inc.

11/2008 - 05/2012

• Provided a full range of business development and marketing/advertising communication services

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SENIOR PARTNER, GROUP ACCOUNT DIRECTOR

MediaCom

12/2007 - 10/2008

• Led communications planning for the WPP multi-agency Pringles holistic communications team > Optimized cost efficiency by 10%-15% i

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GROUP DIRECTOR

The Media Kitchen

11/2006 - 11/2007

• Built brand awareness of Windstream from 0% to 80% in 5 months • Led and pursued new business pitches - Account win: Mike's Hard Lemonade

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VP, PLANNING GROUP DIRECTOR

Zenith Media

01/2001 - 11/2006

• Planned and executed strategic TV plans for Samuel Adams that led to 1 million savings per year and contributed to record sales each year

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Education

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Master of Business Administration – MBA

New York University - Stern School of Business

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Bachelor of Science – BS

Cornell University

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