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BOB SCAGLIONE

Vice President - Strategic Account Development & Global Brand Licensing

Information Technology and Services

Chatham, NJ

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Description

BUSINESS DEVELOPMENT EXECUTIVE / CHIEF MARKETING OFFICER BRANDING ADVERTISING BRAND LICENSING PUBLIC RELATIONS PRODUCT MARKETING SPONSORSHIPS SOCIAL MEDIA PUBLIC SPEAKING PROGRAMMATIC MEDIA MAR-TECH AD-TECH CLIENT ACQUISITION AND RETENTION

Skills

Professional Credentials

No Credentials

Experience

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Vice President - Strategic Account Development & Global Brand Licensing

ZIFF DAVIS

01/2018 - 10/2020

Ziff Davis is a leading global digital-media company operating in three core verticals : Technology, Gaming, and Shopping. Its brands - PCMa

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OWNERIQ

01/2013 - 12/2017

SVP, Strategic Channel Development Responsible for the marketing and deployment of OwnerIQ's 2nd party data solutions directly to the C-Su

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Chief Marketing Officer

SHARP ELECTRONICS CORPORATION

01/2010 - 12/2012

Spearheaded brand enhancement project, which resulted in a new strategic messaging platform repositioning Sharp as a company that is committ

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Consumer Electronics & Home Appliances

01/2004 - 12/2010

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VP, Marketing

Consumer Electronics & Home Appliances

01/2000 - 12/2004

Directed and managed a team of marketing and product planning professionals who were accountable for over 2B in annual revenue. Led product

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AVP

Marketing - Consumer Electronics Group

01/1999 - 12/2000

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AVP

Digital Division

01/1998 - 12/1999

Initiated and continually updated 3-year product plans, which evaluated new technologies, projected competitive movement and identified key

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Director, Product Planning

Digital Division

01/1996 - 12/1998

Identified Sharp's unique product position by forecasting industry trends, technology advancements and competitive movement. Collaborated

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Viewcam

01/1994 - 12/1996

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Product Marketing Manager

Camcorders

01/1993 - 12/1994

Managed the development and introduction of the Viewcam camcorder from its conception. Hired, trained and managed a team of six Regional

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Marketing Manager

SHARP ELECTRONICS

01/1989 - 12/1993

Audio Sales Manager Audio/Video Key Account Sales Manager NY Audio/Video District Sales Supervisor NY

Education

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Board of Directors

2008 - 2020

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