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donna michael

Marketing Executive

Information Technology and Services

Ashburnham, Massachusetts

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Description

International marketing executive with hands-on experience in all aspects of marketing, from market analysis and strategic planning, to the development of MRDs and PRDs, online and offine marketing programs for software, services and integrated solutions. Special emphasis on Voice of the Customer and Voice of the Market and effective problem-solving. History of improving customer sa

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Professional Credentials

No Credentials

Experience

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Marketing Executive

CSDP Corporation

12/2013 - 11/2020

Lead marketing and business development activities in support of CSDP's Service Relationship Management SRM suite of consulting services a

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Principal

CSDP Corporation

10/2012 - 12/2013

Strategic Marketing and Marketing Communications Consultant Branding and Marketing consultant serving the B2C and B2B markets

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Executive Communications Manager

High Tech Connect at Cisco Systems

03/2012 - 10/2012

Contract as a senior consultant in organizational effectiveness and business strategy. Lead all internal and external communications program

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Director of Marketing

Degree Controls, Inc, AdaptivCool Division

04/2011 - 10/2011

Executive Communications Manager March 2012 - October 2012 8 months Contract as a senior consultant in organizational effectiveness

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Director of Global Marketing Communications

Vette Corp/Coolcentric Division

01/2010 - 04/2011

Responsible for the design and implementation of worldwide marketing communications programs for Coolcentric for Vette Corp including its

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Director of Marketing

Zatora Software

07/2008 - 01/2010

Piloted all global marketing efforts for this start-up software developer. Partnered with product engineering on demo development, sales t

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Education

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Bachelor of Arts - B.A Liberal Arts/Journalism

Northeastern University

Liberal Arts

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