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Erica Moran

RETAIL MARKETING CONSULTANT

Information Technology and Services

Saint Petersburg, FL

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Description

MARKETING EXECUTIVE 20+ years of proven success in developing and executing comprehensive direct and online marketing solutions to accelerate ROI and brand strength for Fortune 500 companies Ambitious, results-oriented, and creative marketing professional with experience driving marketing strategies and campaigns, overseeing research and analytics, and propelling new business development. Pr

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Professional Credentials

No Credentials

Experience

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RETAIL MARKETING CONSULTANT

ACIRE CONSULTING GROUP

08/2012 - 10/2020

Develop marketing strategies and roadmaps for programs including loyalty, CRM, and ecommerce specific to client needs; support client le

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Big & Tall Retailer

ACIRE CONSULTING GROUP

01/2019 - 10/2020

Retailer Managed a team of 30, owned two P & Ls, oversaw 20 Mil budget, and managed the implementation of a new CRM system. Large Na

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Large Nutritional Supplement Retailer

ACIRE CONSULTING GROUP

01/2018 - 12/2019

Successful Specialty Men's Apparel Retailer 2017 : Served as interim head of digital. Large Well Known Cosmetics Brand 2016 : Served as in

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Retail Practice Lead

Kobie Marketing

01/2014 - 12/2016

o Led new business development initiatives, resulting in contract deals with five major retailers.

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Track & Field Foundation

01/2013 - 12/2016

strategy, retailer partnership pitches, and in-store material development.

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Fressnapf

01/2012 - 12/2014

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INDEPENDENT MARKETING CONSULTANT

VARIOUS COMPANIES

11/2009 - 04/2011

Accelerated profitability, brand awareness/strength, and customer loyalty for diverse retail clients. Recommended strategies, infrastruc

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VICE PRESIDENT

ECOMMERCE & LOYALTY

07/2006 - 11/2009

Ran all ecommerce, CRM, digital marketing and loyalty, including online advertising, content and community strategy, social media, paid

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VICE PRESIDENT, MARKETING

TWEETER HOME ENTERTAINMENT GROUP

11/2005 - 06/2006

Responsible for driving traffic to physical and online stores through strategic media mix model comprising customer-driven segmentation,

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VICE PRESIDENT

CUSTOMER RELATIONSHIP MARKETING

11/2003 - 11/2005

Oversaw all facets of marketing, to include website and online community strategy, affiliate program management, SEO and SEM, Print, CRM

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VICE PRESIDENT, CUSTOMER RELATIONSHIP MARKETING & DIGITAL

HSN HOME SHOPPING NETWORK/HSN.COM, St

10/2000 - 10/2003

Spearheaded database and online marketing, consumer and market analysis, customer loyalty program management, direct marketing, and part

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Director, Business Development

iBelong.com

01/1999 - 12/2000

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Director, Business Development

The Walt Disney Company

01/1998 - 12/1999

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Manager

Participant Services

01/1996 - 12/1998

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Business Analyst

new business development

01/1994 - 12/1996

ERICA THOMPSON MORAN

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Research Analyst

Mercer Management Consulting

01/1993 - 12/1994

Education

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BACHELOR ARTS - BACHELOR OF ARTS IN COMMUNICATIONS

University of Massachusetts

Communications

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